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FORWARD THINKING FASHION + BEAUTY FOR ENTHUSIASTS... A LUX LIFESTYLE DESTINATION CURATED BY BRIGITTE SEGURA

This is How London Fashion Week Dealt With the Pandemic in 2021

FASHION WEEK and the Pandemic: The Corona Virus has hit everyone hard in some way.  It has affected the way businesses operate, how people work, and how they go about their day-to-day life. Yet, with all the challenges presented, people, creators and Fashion companies are finding ways to try to adapt to the situation.

London Fashion Week Mens - MAN SS18

While some organizations have opted to go with a remote work approach, allowing employees to complete their tasks from home. As for shopping, they have adjusted by going online more and more in an effort to limit the spread of the corona virus.  Fashion Designers have also gone online to present their newest collections in lieu of live presentations.  It’s not just London Fashion Week that has been hit hard by the pandemic. The entire fashion industry has been  on the ropes due to the current state of the world.

This is How London Fashion Week Dealt With the Pandemic in 2021.

Fashion Daily Mag Lifestyle Editor :  Brigitte Segura  @ fashiondailymag  #brigitteseguracurator.

photo credits from the FashionDailyMag archives:

Not only have flagship events and launches not been able to take place, but fashion retailers continue to deal with restricted opening times, and shoppers have had less disposable income to spend on clothing.  Fashion Weeks all around the world have had to make adjustments, cancelling some of their events. London Fashion Week also adjusted their event schedule in response to the Pandemic.  Like most fashion week events around the world, The LFW collections, take place twice a year, and depend on visitors for live shows and presentations.  Betway‘s research on LFW showed that event organizers have adjusted to the current issues with the pandemic in 2021, with London Fashion Week streaming their entire schedule of presentations and catwalk shows with fewer models sporting the latest in fashion from London for fall 2021.

sophia webster LFW FashionDailyMag

Although In the face of hardship buyers were unable to come to venue to watch the shows, buyers could arrange purchasing through digital showroom appointments. While it is uncertaing how successful this digital venture was for organizers, the steps taken were positive for the current situation, with the outlook (and hopes) London Fashion Week might be able to get back to some semblance of normality for their September 2021 collections.

KTZ AW15 (Kensington Leverne BFC 7

When you factor in the success of their last pre-pandemic event, organizers are hopeful for the London Collections to get back on track as soon as next season. For the February 2020 London Fashion Week collections, a total of £269 million was generated.  The event hosted 105,000 visitors that came to see London’s latest fashion trends on view during the week’s 72 presentations and catwalk shows.

While we see what is in store for the future in fashion post-pandemic, we’re looking forward to all fashion weeks including NYFW, LFW, MFW, and PFW in September 2021 giving fashion the spotlight it deserves.

This is How London Fashion Week Dealt With the Pandemic in 2021.

Fashion Daily Mag Lifestyle Editor :  Brigitte Segura  @ fashiondailymag  #brigitteseguracurator.

photo credits from the FashionDailyMag archives:

Charles Jeffrey Loverboy : Chris Yates

MIMI WADE – FashionEast

KTZ – Kenzington Laverne

Ashish UK + Sophia Webster + MAN – BFC

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