GIGI HADID for STUART WEITZMAN
Yet another spot miss GiGi has turned up! Joining Joan Smalls and Lily Aldridge, Gigi Hadid is one of the new faces of STUART WEITZMAN spring 2016 campaign, shot by Mario Testino. The black and white imagery embraces a minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes :).
The campaign captures this essence in a relaxed, effortless chic way, while showcasing the new season’s essential silhouettes. With a spotlight on the NEARLY NUDE, Weitzman’s new block-heel version of his iconic NUDIST sandal, it is photographed true to its name with all three girls wearing nothing but their Stuart Weitzmans.I n the world of Stuart Weitzman, “sexy” means being comfortable and confident in your own skin.
The trio was chosen as the new faces of the brand (obviously) for their obvious social relevance… The quintessential girls-next-door, Gigi, Joan and Lily personify the confidence, empowerment, beauty and ease of women wearing Stuart Weitzman shoes. Bringing ‘girlfriends together,’ from shoe shopping to shoe closet envy.
The ss16 campaign will launch in the US + Europe as well as Dubai + HKG. here’s a little sneak peak..
photo credit: Mario Testino.
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