Demi Lovato Brings Her Own Kind of Cool to Desigual

Demi Lovato is bringing plenty of personality and a fresh dose of fashion attitude to Desigual’s new “INTERNET ICON” Winter 2026-2027 campaign. Known for his bold approach to fashion and celebrity imagery, photographer Daniel Sachon captures Demi Lovato looking confident, cool and completely at ease. I personally love the vibe of this collection. The pieces feel current, wearable and fun, with lots of possibilities for mixing and matching. Here are some of my favorite looks on Demi, that I can absolutely see myself wearing too. Explore more of the collection in the gallery below, with a closer look at the individual pieces and their details.

Demi Lovato Brings Her Own Kind of Cool to Desigual. Written and Curated by Brigitte Segura | FashionDailyMag.

Campaign Photography: Daniel Sachon | Images Courtesy of Desigual.

Demi has never been one to blend into the background, and these looks have that same independent spirit. Think oversized faux-fur jackets, printed denim, military-inspired details and velvety mini dresses with pretty ties and lace. There is a great mix of textures and prints. I especially love the outerwear. These are jackets you can throw over a dress for an instant style update or pair with jeans for a more casual but still pulled-together look.

Accessories bring even more personality. Think statement jewelry, chunky chain belts and bags with plenty of interesting details. It’s all about having fun with fashion and not being afraid to mix things up. A little faux fur, a great print and some standout jewelry can make even the simplest outfit feel special.

The Desigual campaign’s “INTERNET ICON” theme celebrates Demi’s journey in the spotlight and her ability to own her story rather than let others define it. That confidence feels like a natural fit with Desigual, a brand that has always marched to its own beat. The result is a winter collection with plenty of attitude, but also lots of pieces you’ll actually want to wear.

Demi Lovato Brings Her Own Kind of Cool to Desigual

Written and Curated by Brigitte Segura | FashionDailyMag

Campaign Photography: Daniel Sachon Images Courtesy of Desigual

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