SUMMER BEAUTY more fun than a candy store

yes you heard it right… BEAUTYLICOUS at this pop-up!  and more fun than going into a candy store – at least for me.  Natural beauty customized, mixed up and blended before your eyes, and still around $12 for most.   After checking out many  ‘pop-ups’ in the city – which normally translate as another place to just shop, it’s nice to see the cute effort here.

IMG_8399 9 SUMMER BEAUTY ST IVES POPUP by brigitte segura @fashiondailymag


Not only is the concept cool, to mix up your own St. Ives face scrub, body lotion – with or without shimmer, or get your favorite summer fruit vibe on as skin care, but the space in itself is beautifully done.  stop in before the end of summer at 5th avenue and 22nd street – now through Labor day.  #StIvesMixingBar

I stopped in recently to wash my face, get my own mix up, and check out some limited edition items available in store only.  (scroll thru the pics on the Instagram post above fpr behind the scenes! ) SUMMER BEAUTY ST IVES POPUP by brigitte segura @fashiondailymag copy

One of my new faves is the sugar scrub (berry), smells good – tastes good (!) and leaves a little kiss of color on after. 

You can find cuties like the original St. Ives apricot scrub fragrance in a limited edition roll on for summer, check out a new cleansing stick (only at this store) and finally – go get your fruity GIF taken in the back selfie booth.


The best part of this whole big idea is that for once, we get to know the brand better – PLUS they literally put your name on it :).  Transparent with its ingredients, and though i know it as a drugstore brand discovered as a teen, St. Ives gave me a fun flashback as a grown up too.  Well played, and must-see if you’re in the city.  check out the coolness.


SUMMER BEAUTY more fun than a candy store and under 20 story and pics by Brigitte Segura.

pics of me by @mlstz

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SUMMER BEAUTY ST IVES POPUP by brigitte segura @fashiondailymag



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