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Rebecca Minkoff for Style Uncapped

Show off your style with the smallest beauty staple possible- your lipbalm ! Kicking off a new collab, Rebecca Minkoff lends her effortless design approach for the new Style, Uncapped campaign with Nivea. From the runway to everyday, Minkoff’s spring 2013 collection comes alive on these pint size products. Carrying her Slim Aaron’s inspired looks over to lipwear means powerful patterns that give a hint of the designer’s carefree gal, which we are definitely a fan of. On the site, gals (and guys too) can also design their very own package for those perfect pucker moments.

 nivea x rebecca minkoff

When fashiondailymag stopped by the launch, Minkoff was effervescent and ready for the new products to hit the city streets. “I am thrilled to be partnering with NIVEA,” says Rebecca Minkoff. “Like the brand, I appreciate and encourage self-expression. With this first of its kind program, we will give everyone in America the opportunity to make their lip cap their best accessory-and I know all too well about the importance of a great accessory.” .. and we’re all about the fresh way to revamp our wardrobe, one piece (or accessory) at a time !

With over 400+ symbols, prints, and colors to choose from, you can have one for every possible outfit combination. While surfing the site, explore other designs in the making in the online gallery for some inspiration after making a personal account. Don’t have the time to sit down in front of a desktop all day ? Well you can even brainstorm on the subway ! Style, Uncapped is adaptable for tablets and mobile phones thanks to Nivea’s partnership with Rosetta. After you’ve added your finishing touches, share on skills worldwide with twitter, pinterest, the Style Uncapped gallery, and Facebook. Between $4-6 each, you won’t even break the bank ! Beauty and brains. create your own #StyleUncapped at

Rebecca Minkoff for Style Uncapped written by Brigitte Segura.

more info: NiveaUsa