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RAG and BONE goes home with KATE MOSS

Rag and Bone Returns to its Roots: creatives David Neville and Marcus Wainwright started out as young entrepreneurs on a mission to create a line that combined casual elegance with a British influence. When the duo went behind the scenes to discover the art of fine denim making, it immediately triggered the conception of their Rag&Bone collection. The Brit attitude fused with classic tailoring called for a face that depicted the cool and hence, Kate Moss was the answer for the Spring 2013 campaign, photographed by Alasdair McLellan.

KATE MOSS rag&bone spring 2013 campaign fluo fdmloves 3

The two [London-born] designers decided to take a journey to their country of origin to capture Moss in her hometown of Southrop, Gloucestershire for the campaign, where their vision was radiated by Moss in her comfort zone.  Enthusiastic about the campaign Neville articulated his emotions about the shoot saying that, “the spirit of the images is definitely consistent with the first campaign. We got lucky with the natural light and captured some cool, natural smiling shots of Kate in her home environment.”

The awesome trio played on their traditional British heritage for the shoot, captured by McClellan [who is also British], capturing the hometown happiness, much in the spirit of their first campaign shot in North London.  In her first look, Moss sported a fluo green crackled leather Monaco Jacket to go with her radiant cuteness smiling.  The second look had a black-and-white contemporary appeal with a traditional white blazer, Winchester Shirt and Betty top, that were blocked with rocker-black Moto Pant and Fender Pumps. Her 3rd look captured the essence (of our kind of ) cool,  with the Stripe Jefferson Blazer,  white perforated shirt dress, black leather pant.  Love. Written by Julia Paulescu.


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