Pour La Victoire Unveils First-Look of Spring 2013 Campaign with Terry Richardson featuring Jessica Hart

Ahh, so ‘franche’ — a blend of refined indulgences and modern luxuries inspiring a woman’s natural convictions of confidence.  Adding a little sass to the Brand’s fresh new face, Photographer Terry Richardson captures the empowered French spirit of POUR la VICTOIRE  featuring Jessica Hart for their spring 2013 ad campaign of luxury accessories.

A first look of the  just released campaign reflecting the spirit and style of [a high-end] European fashion house with a commitment to design and quality.  Designed by the brand’s co-founder and Creative Director David Giordano, the Spring 2013 handbag and shoe collection takes a modern twist on Parisian heritage.

Keeping in check the values of a French woman: sensual and timeless, Pour La Victoire brings to life a spirited story and conversation about the brand’s core values of stylish insights, accomplished women and accessible luxury.  written by Brigitte Segura.

about: the Pour La Victoire Spring 2013 ad campaign featuring model Jessica Hart is shot by RICHARDSON and styled by Mel Ottenberg. The Spring 2013 footwear and handbag collection will be available at Neiman Marcus amongst other retailers. more details at PourLaVictoire.com