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PAULE KA ss17 by Miles Aldridge

Posted by Brigitte Segura in an ARTISTIC impression, EDITOR FAves, fashion, SPRING | SUMMER | 0 comments

Multicolor modern vibes. Yumi Lambert sporting the cool chicness of Paule Ka’s newest campaign photographed by Miles Aldridge. Working closely with new creative director Alithia Spuri-Zampetti, Aldridge’s colorful take featuring the four iconic silhouettes of the Maison Paule Ka dance beautifully with the sharp signature details of the pieces..

here’s a look.

paule ka ss17 campaign by miles aldridge yumi lambert FashionDailyMag

“Each of the four images of the campaign in the four iconic silhouettes of the Maison Paule Ka: the ‘fitted dress’, the ‘A-line’, the ‘full-skirted’ and the ‘fit and flare’. Each style was reengineered in vibrant striped jacquards, the fabrics made in Italy, and meticulously pleated by the Parisian atelier to breathe new life into the classic styles. The sharp lines of pleated stripes complemented perfectly by the graphic, towering bamboo, with Miles mastery of analogue film photography capturing the myriad of colours present in each exposure.”

paule ka ss17 campaign by miles aldridge yumi lambert FashionDailyMag 4