Monsieur Lacenaire spring 2015 menswear

Fun and wearable! Monsieur Lacenaire “Merci Monsieur Lagrange” for Spring Summer 15 menswear collection Paris.  The colorful capsule is a tribute to Léo Lagrange, French minister of the leisures in the 30’s, who created paid holidays!! The guys (including beards) on bikes in the cheery wear celebrates outdoor activities and fun time with friends.

Bringing the spirit of the collection to life, twenty models dressed with the same uniform: a knitted teddy in pima cotton, a pair of shorts jodhpurs, and rope-soled sandals, went across Paris streets by bike on Saturday, June 28 th. Fun! The ride finished the Monsieur Lacenaire store on Charlot’s street for some cheers and Lockart’s private concert. Here’s a view of the frenchies having a little fun. Monsieur Lacenaire spring 2015 menswear commentary by Brigitte Segura.

Credits:

Photos : Takeshi Miyamoto
Art direction : Garance Broca & Benoist Husson
Casting & event : Don’t Do
Music:  Lockhart / Maison de disques
Catering : Chicken Bacon Lettuce  on Tumblr

(by courtesy)