MONCLER by ANNIE LEIBOVITZ

MONCLER appoints ANNIE LEIBOVITZ  for its AUTUMN/WINTER 2014 – 2015 ad campaign. Annie Leibovitz’s viewfinder will be focusing on the “iconic nature of Moncler, the global down jacket to wear anywhere in the world, at any latitude and in any season. In doing so she will be portraying it set amidst natural surroundings, on the Chrysler Building of New York, worn by Laocoön.”

about:

Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life. Moncler manufactures and directly distributes the Moncler clothing and accessories collections Moncler Gamme Rouge, Moncler Gamme Bleu, Moncler Grenoble and Moncler Enfant through its boutiques and in exclusive international department stores and multi-brand outlets.
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