MARGIELA gives a special edition MESSAGE for world AIDS day Dec 1

MARGIELA Limited edition charity T-shirt launching Dec 1 for  WORLD AIDs day December 1, 2010 in JAPANESE with a MESSAGE – brigitte segura.  THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START

DIALOGUE is necessary

you can’t read this T from a distance… the message [in Japanese] is meant to encourage the wearer to explain to explain.  A percentage of the sales benefits ‘AIDES’, a French organization dedicated to fight the HIV virus and take care of patients living with HIV/AIDS www.aides.org . Over the years, 170,000 T-shirts have been sold and brought a contribution of over 700,000 euros to ‘AIDES’.

DO your PART… action is still valid

Since 1994, Margiela has produced AIDS T-shirts in different colors with English text,  and now the Maison has decided to have a yearly edition every time in a different language for the World AIDS day, starting with Japanese. Created in Paris, sold around the world, worn touching the heart, this limited edition charity AIDS T-shirt will be exclusively available in all Maison Martin Margiela stores…