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CATCHING UP: A fresh new ‘Pure’ at Issey Miyake.   The new fragrance launched recently just in time for summer, and we got a close up and try of the scent in the new designed bottle. Celebrating an evening of creativity + pure serenity, a stunning live dance performance was held, choreographed by 2015 Bessie Award winning Melissa Toogood and ensemble.  Here’s a view of the new fantastically attractive bottle + dance x art we explored.

“the most beautiful and purest fragrance in the world: the scent of water on a woman’s skin.”

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In 1992, Issey Miyake explored his imagination and vision of nature in creating his first fragrance: L’Eau d’Issey shakes up the essentials with an outpouring of emotions, crystal clear and universal water, it opens with a burst of freshness that is as aquatic as it is botanical. “A new expression of nature. Its name is “Eau” (water) -yet it is a concentrated, sensual fragrance with a generous trail.  It is clear and transparent yet its freshness exudes warmth, like a bursting spring of life.”

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In 2016, Issey Miyake is breathing new life into L’Eau d’Issey by opening the second chapter of its story. The source of L’Eau d’Issey is one drop, a single drop. Rare and precious. Faced with the inexorable passing seasons, Issey Miyake rekindles his love of a nature that takes time, its own time, to begin moving, revived by water.

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A water that is born, then flows peacefully. Pure water that creates moments suspended in time, dreams and escapism, timeless moments of serenity and fulfilment.
The purity of a drop of water on a woman’s skin.  And so the dance + play of design and teardrop appear…

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ISSEY MIYAKE pure fragrance commentary + selects by Brigitte Segura.

photos by courtesy.

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