H&M receives a chic French gift with Isabel Marant’s fall collection. She will be sharing her aesthetic with the fast fashion retail company’s customers when officially launching a collaboration with them online and in stores starting November. The creative successfully mixes urban attitude, rock ‘n’ roll spirit, and boho elegance to deliver the ideal Parisian designs.
When speaking of her line, Marant says, “the collection is infused with this kind of easiness and attitude.” Many sides of the equation will benefit as the line will feature clothing and accessories for women and teenagers along with her first collection for men. With the established success of H&M as well as Marant, the collaboration is sure to be impactful.
“I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style,” Marant shares. The iconic designer created her first collection in 1994 and has continually grown since. She oversees a chain of world-wide boutiques along with continually producing unique designs. The line will add to Marant’s impressive fashion resume. Written by Mary Kate Knabel.