Celebrating 20 year anniversary as creative director, Angela Missoni chose her summer residence in Sardinia as the the set for the MISSONI ss17 campaign. Irina Shayk and Tim Dibble are the faces of the spring campaign photographed by Harley Weir, featuring fashion + modern art in the stunning backdrop located in Puntaldia (Sardegna).
Collections of every genre: art and artisanal samplings, shells and colorful ceramics, paintings and tapestries are included in the mix. Superimpositions of materials, forms and ornamentations contrast with the floral and plant culture. In the Missoni tradition, the campaign features stripes, large bands, geometric patterns, tonal gradations in bright tones from the spring collection.
“A visual statement… a colorful evocation of the Missoni world and Mediterranean summers which is playful and contemporary.”