HONEST by BRUNO PIETERS launch

fdmLOVES:  a new CONCEPT takes ethical fashion to a new dimension.  the ANTWERP based-designer   just launched HONEST by BRUNO PIETERS: seasonless ethical fashion for men and women.  Every thread, button, factory-time and journey is documented for each Honest by piece, and presented openly to the customer, offering a cost breakdown of its products.   the label’s first collection is designed by BRUNO, and Other internationally-renowned designers will also contribute designs and collections.
New products will arrive throughout the year, recognizing that global travel makes the idea of seasons irrelevant.  All items will be limited edition. Honest by is sold exclusively online via the website, www.honestby.com. HONEST BY BRUNO PIETERS special edition ethical launch. seletion from campaign + lookbook by brigitte segura.  

lookbook credits: Photos: ALEX SALINAS | models:HENNA LINTUKANGAS and EUGENIY SAUCHANKA at NEW MADISON Paris | Make up: SOFIE VAN BOUWEL | Styling: SAMUEL DRIRA