G-STAR raw opens in CANNES

CELEBS decked out in the RAW cool tradition, another view at CANNES: known for its characteristic innovative style in the world of denim, G-Star hosted a special store opening during the 65th Cannes film festival with a night of performance, art, music and fashion, just a few days ago.  The store was officially opened by G-Star’s new campaign face, American actor Caleb Landry Jones, known for his role in X-Men and English singer-songwriter Anna Calvi, who later gave a live performance. Guests of the opening ceremony included Lou Lesage, Beatrice Rosen, Delphine Chaneac, Shirley Bousquet, Christophe Barratier,  Aurelien Wiik, and Olivier Zahm wearing G-Star, of course.  the DJ of the soirée was Jean-Benoît Dunckel, formerly part of the electronica duo Air. by brigitte segura | FashionDailyMag fashion + lifestyle in LUXchic..

more entertainment, more COOL: G-Star also presented the travelling Denim Museum, containing the RAW Art Series that contextualizes denim as collectable art objects, and a G-Star Pop-up show, transforming a mini catwalk show into real live interaction.
Caleb Landry Jones will be feature in the Autumn/Winter 2012 campaign shot by photographer Anton Corbijn. The femme to join the campaign will be revealed at the Bread and Butter tradeshow in Berlin on July 4th 2012.