fdmLOVES KARL MANIA, yes!

a CHEEKy side of LAGERFELD this time… and the KARL KULT is on! NetAPorter has announced the launch of a microsite dedicated to all things KARL.

READERS get a sneak peak at www.net-a-porter.com/karl to look at exclusive images from the upcoming collection, coming out  JAN 25, 012.  there’s a KARL app where you can navigate a maze-style game to win up to $1000 to spend on the collection at NET-A-PORTER, and KARLIFY their look, and scan the KARL logo (utilizing Aurasma’s image recognition technology) to unlock additional content.

KARL LAGERFELD sneak peek into KARLMANIA at NetaPorter 012 on FashionDailyMag | brigitte segura

FUN times at KARL MANIA, indeed– brigitte on fdmLOVES a LOOK to the future: fashion +lifestyle in LUXchic..

photos: courtesy of NetAPorter.com