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Fashion Language: A-Z OF PRONUNCIATION by models for i-D

Another awesome “A-Z from i-D”.   This time, top models help us pronounce designer names in A-Z OF PRONUNCIATION.  Lindsey Wixson and her iconic pout, Liu Wen, Sigrid Agren, Xiao Wen Ju, Grace Mahary, Tao Okamoto, Soo Joo and Grace Bol are some of the 26 fab models helping us through the fashion alphabet.   Check out the robot voiceover giving the phonetic pronunciation from Azzedine Alaia (AH’ZE’DEEN AH’LAI’AH) all the way through to Zegna (ZEN’YA).

The latest in the A-Z series confirms how global fashion has become by offering a “how-to” guide for anyone, anywhere in the world, wanting to know how top models tell their Proenza Schouler from their Thierry Mugler. The video was conceptualised by i-D, styled by Michelle Cameron, directed by Barnaby Roper and is i-D’s playful take on pronunciation that teaches you how to speak your international fashion alphabet.

ABOUT: Building its reputation as a consistent source of inspiration in fashion culture, i-D began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, always abiding by the premise of “Originate. Don’t imitate.” i-D continues to encourage creativity, and after more than 30 years, its editorial content still manages to surprise and inspire. Since 2013’s digital relaunch, i-D has been redefining the landscape for fashion videos with intelligent, beautiful shorts utilising the best directors, talent, stylists and musicians working today.  Fashion Language: A-Z OF PRONUNCIATION by models for i-D selects by Brigitte Segura. More pics + GIFs on fdmLOVES tumblr.

models in order + credits:

A. Juliana Schurig wears dress Azzedine Alaïa.

B. Grace Bol wears jacket Balmain. Harness Atsuko Kudo. Shorts American Apparel. Ring Ming Yu Wang.

C. Liu Wen wears dress and hat Hussein Chalayan. Ring Bliss Lau.

D. Alana Zimmer wears hat and dress Ann Demeulemeester. Necklace Alexis Bittar. Rings Maria Black.

E. Esmerelda Seay-Reynolds wears shirt Erdem. All jewellery Eddie Borgo.

F. Samantha Gradoville wears top and skirt Fausto Puglisi. Cuff and ring Maiyet.

G. Soo Joo Park wears dress Givenchy by Riccardo Tisci. Necklace and cuff Ming Yu Wang.

H. Grace Bol wears scarves and gloves Hermès.

I. Tao Okamoto wears jacket and skirt Issey Miyake. Hat Philip Treacy.

J. Juliana Schurig wears headpiece and top Junya Watanabe. Cuff Alexis Bittar.

K. Miles McMillan wears all clothing Kris Van Assche. Ring Blue Bayer.

L. Alana Zimmer wears scarf Loewe. Harness Zana Bayne. Ring N. Historiae.

M. Josephine Skriver wears bag Moschino. Earrings N. Historiae.

N. Grace Mahary wears all clothing Nike.

O. Esmerelda Seay-Reynolds wears top Ostwald Helgason. Necklaces Florain and Virzi + De Luca.

P. Sigrid Agren wears all clothing Proenza Schouler.

Q. Marcel Castenmiller wears all clothing Alexander McQueen.

R. Miles McMillan wears all clothing Comme des Garçons.

S. Hanne Gaby Odiele wears all clothing Saint Laurent by Hedi Slimane. Cuff and rings Asea.

T. Liu Wen wears top Thierry Mugler. Earrings Vanessa Gade.

U. Armando Cabral wears all clothing Umit Benan. Bracelet Delfina Delettrez. Ring Uncommon Matter.

V. Lindsey Wixson wears all clothing Versace. Necklace Erickson Beamon.

W. RJ King wears shirt Walter Van Beirendonck.

X. Xiao Wen Ju wears dress Chanel. Glove La Crasia.

Y. Tilda Lindstam wears dress and gloves Yohji Yamamoto. Ring Circa Sixty Three.

Z. Sigrid Agren wears shirt Z Zegna.

additional CREDITS:

Stylist Michelle Cameron at Frank Reps

Hair Peter Gray at Home Agency L’Oreal Paris Hair Expertise
Make-up Lisa Houghton at Tim Howard
Nail Technician Dawn Sterling at Melbourne Artists Management
Head Pieces Peter Gray and Takayuki Shibata
Styling Assistant Regina Chan
Hair Assistant Diana Macaluso, Ryan Mitchell, Helen Reavey
Make-up Assistants Michael Chua, Kento Tsubo, Mami Lizuka
Fashion Interns Danya Christison, Orlando Cordero

more info: i-d Magazine.