Emerging talent on the other side of the pond.   Keeping it fresh and quirky, Fashion East FW17 London presents Mimi Wade, ASAI,  Matty Bovan, and Supriya Lele.   From the pink panther kitsch to multicolor cheeky and shredded, the London Fashion Week runway is serving up the pop.   Here’s a glimpse of the young and the fabulous.
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British-asian designer A Sai Ta’s creative process explores anti-perfectionism and adaptability.  The young MA grad from Central St Martins worked at Kanye West’s Yeezy,  returning to london to focus on his own label. (@asaitakeaway).

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MATTY BOVAN  folklore signs and symbols. “Working with stylist Katie Grand, Bovan’s collection showcased his love of fabrics and colours rejected by conventional taste. Vinyl, velour and diamantes in a rainbow of synthetic and saturated tones were knitted, shredded, crocheted, woven and piled together with sculpted jewelry.” @mattybovan.


Mimi Wade is a British American designer in her third collection with Fashion East and her catwalk debut.  Inspo? “Old School Glamour, Hollywood films and powerful female protagonists- including her starlet grandmother “Granny Pammy.” (Central Saint Martins). (@mimi_wade).

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Supriya Lele ‘s debut collection at Fashion East (Royal College of Art grad in 2016).  The collection explores  “the duality between her indian and british cultural identity, and dialogues between the female body and its relationships.” (@supriya_lele).


FASHION EAST FW 17 LFW commentary + faves by Brigitte Segura.

ph: Chris Yates // FashionDailyMag edits.

runway stories // NYFW stories + NYFW pics // #fdmlovesnyfw  //  #brigitteseguracurator // #FashionDailyMag.

let’s look at fall-winter again!  here and here.


Fashion East is a non-profit initiative set up by Lulu Kennedy and the Old Truman Brewery in 2000 to support emerging british talent. The scheme has launched & nurtured designers through it’s womenswear and menswear scheme ‘MAN’ including: Kim Jones, jonathan saunders, roksanda, jw anderson, christopher shannon, house of holland, Gareth Pugh, Simone Rocha, Marques’Almeida, Claire Barrow, Ryan Lo, Charles Jeffrey Loverboy, Ashley Williams, Louise gray, and Craig green.Topshop is Fashion East’s headline sponsor and supporter of young design talent since 2003.

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