EYE on accessories: FASHION-forward frames launch on EyeFly

a new way to SHOP: designer prescription eyewear presented as fashion accessories to give the FASHIONISTA a good look. Eyefly.comOnline fashion eyewear boutique launched today, for the gals + the guys, starting at $99.

stylist DANI STAHL by tommy ton | EYEFLY

FDM loves:celebrated Street Style Photoblogger TOMMY TON shot exclusive series of ‘notable —be spectacled —style stars… capturing the likes of Editorial Director Mickey Boardman, Stylist Dani Stahl, Accessories Editor David Thielebeule, Online Editor Zandile Blay, and Fashion Blogger Susie Bubble on FashionDailyMag : a LOOK to the future: fashion +beauty + lifestyle in LUXchic…

a COLLABORATION of Bluefly, Inc. (NASDAQ cm: BFLY) with A + D Labs, premier manufacturer of designer fashion eyewear.

For the website, Eyefly cast real New Yorkers as models, photographing them in the collection’s breadth of stylish frames on streets across the city. Through an intuitive and interactive boutique experience, Eyefly users can virtually try on multiple frames and enter their prescription from the convenience of their keyboards. By uploading a pictu re or using their webcam, Eyefly’s use of FittingBox technology allows shoppers to not only see how the glasses look on them, but easily solicit advice from friends via Facebook and email to aid their decision making process.