DAVID BECKHAM bodywear SUPERBOWL debut with H&M

LOUNGE like BECKHAM…  our [fdm] kind of Super Bowl EYEcandy:  a fresh new DAVID BECKHAM | H&M ad will make its appearance at SUPERBOWL in the 2nd quarter.   Launching the new DAVID BECKHAM Bodywear collection,  a little something [something] kicks-off with the intro of the 9-pc Bodywear collection on Feb 2, 2012 in select H&M stores worldwide.   we’re smiling through the wait, and here’s a sneak peek.. brigitte segura |

“David Beckham is a true style icon and one of the most decorated soccer players of all time…We’re always looking for new ways to surprise and delight our customers, this is a unique opportunity to reach millions of fans + H&M customers.” -Steve Lubomski, Director of Marketing for H&M North America.

photos: courtesy of H&M