BURBERRY celebrates Britishness | FALL 2012 campaign

BURBERRY celebrates Britishness in their new Fall | Winter 2012 ad campaign, featuring a new GORGEOUS of rising British talent – Roo Panes and Gabriella Wilde.  Shot at the iconic Royal Naval College in London, where they are currently filming the new Les Miserables, the campaign celebrates London and the Burberry heritage of weather protection in its most cinematic shoot to date. Shot by Mario Testino, here’s a peek at what’s to come for fall..  don’t you feel the chill coming on already? by brigitte| FashionDailyMag fashion + lifestyle in LUXchic.. 

Christopher Bailey, Burberry Chief Creative Officer talks about the CAMPAIGN:

“We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way.  Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.” [click gallery images for slideshow]