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FENDI celebrates 90 fashion show

90 years of style: FENDI is about to celebrate its young 90 in its home town of Rome with a fashion show at the iconic Trevi Fountain. On July 7th, Karl Lagerfeld joins Silvia Venturini Fendi to celebrate the luxury maison in the Eternal City with a catwalk, followed by a dinner at Villa Borghese, boasting of the most amazing landscape views of Rome.

malaika firth Fendi ss15 FashionDailyMag

The Trevi Fountain is Roman icon, is a one-of-a-kind set for for FENDI‘s fashion show, Legends and Fairy Tales; with its water and play of lights fusing with the catwalk rhythm ‘giving life to a divinely magical atmosphere.’ A perfect setting to flaunt and reminisce 90 years of the Maison’s great revolutionary worldwide achievements, avant-garde experimentation, and unlimited research and innovation with new luxurious and modern designs and accessories.

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“A Fashion Show in Rome at the Trevi Fountain is the best way to celebrate FENDI’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship. The Trevi fountain is a unique place and its represents FENDI preservation of values, tradition and historic patronage while looking towards the future,” -Pietro Beccari, CEO + Chairman, Fendi.

FENDI bag swarovski edition BM | FASHIONDAILYMAG

Founded in Rome 90 years ago, FENDI opened its first boutique in 1926 in Via del Plebiscito, featuring a small fur atelier and leather goods workshop. Still today the luxury Maison hosts in-house ateliers, creative temples where highly-skilled artisans convey all their expertise to unique creations, all made-in-Italy.

FENDI celebrates 90 fashion show on July 7, 2016 at the Trevi Fountain.

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