DESIGUAL go SHOP in your undies NYC today!

Desigual = not the same, just GO to an UNDIE party today on 34th street**! Desigual, the fun-loving Spanish brand has a new in-store promotion for the bold: the Undie Party. Taking their fun concept that originated in Spain, the first promotion took place last week at the Soho store, and over 200 people showed up at waited cheerfully in their underwear.. SEE the video.

**The second Undies Party is today, Sept 28 at Desigual store at 358 5th Avenue, at 34th Street. The first 100 people who line up and go into the store wearing only underwear can  pick out ANY TWO items from the store, to make a complete outfit, anyone else in line can purchase anything at 50% off rain or shine… bring an umbrella and underwear…