wet weather friends: SWIMS journeys to MIAMI
Just in time for warm and wet weather, SWIMS journeys to Miami. The Norwegian brand looked at the coastal city’s architecture and art deco scene, which inspired a wide range of colors for the hotter season. Bags and footwear for both guys and girls in fire, purple, sand, sour, coral, peony, and mist. Staying true to their fashionable yet functional sensibilities, the SWIMS Loafer takes center stage. The loafer is like a shoe of the future, as it’s both comfortable, thanks to the “molded footbed” and water-resistant rubber and nylon upper, and strong, since the sole’s increased traction lowers the chance of you slipping and hitting the pavement.
Also your feet won’t suffer in the hot heat, with the help of “side ventilation gills” providing needed coolness. After long walks on the beach with your summer fling, your SWIMS loafers will look even better the next day since they are also machine washable ! Our personal fav’s in their Spring Summer 2013 collection includes a bright 24 hr bag that can hold all your beachside needs. While for men, a spectrum of hues in sleek silhouettes such as the red hot flat fire and cool blue lace regatta will add a powerful pop to your wardrobe. Girls, spring also brings brighter footwear for you too, as the lace white coral slip-ons will freshen darker looks and the lace peony velvet/white flat will add a sweeter touch to tougher pieces with its soft purple.
Kicked off by founder Johan Ringdal in 2005, SWIMS has refreshed the “classic galosh” in a variety of modern approaches. Ringdal has a personal bond with the style, as he grew up in Norway’s “four distinct seasons”, and had to modify the style to fit his life in the Parisian rainfall and Manhattan snowstorms. What resulted is a shoe that both men and woman can enjoy in a variety of hues and climates. This has expanded to accessories as well, since the striking color palette will definitely help combat the elements while sustaining its chic. With 25+ locations in 650+ luxury stores across the globe, the brand has you covered from Miami to Milan. Stop by Neiman Marcus, Scoop and Brooks Brothers in the US, Excelsior in Milan, Isetan in Japan, Trunk, Harvey Nichols and Orlebar Brown in the UK, Merci, L’Éclaireur and Le Bon Marché in France and Harvey Nichols in Hong Kong to snag a pair. With SWIMS, Ringdal’s “odd fascination with big city rain” has definitely captured our attention too. wet weather friends: SWIMS journeys to MIAMI written by Mary Anderson.