Moleskine x (RED) | oneREDday
Celebrating the launch of #oneREDday, we joined (RED) and Moleskine at the Park Hyatt a few days ago. The exhibition launch showcased what leading thinkers, entertainers and creative minds would do if they had ‘one (RED) day’ to raise awareness around the fight against AIDS. We got to see the handwritten notebooks with submissions from the likes of by Dr. Sanjay Gupta, Biz Stone, Dr. Robert Gallo, Futura, Ryan Lewis, and Christopher Wilding which will remain on display through World AIDS Day, Dec 1. at Park Hyatt New York.
As part of the fight for an Aids-free generation, (RED) and Moleskine partnered to create a beautiful new (MOLESKINE) RED Special Edition #oneREDday Collection, featuring a Classic Red Hard Cover notebook, Daily Planner, Click Pen and Luggage Tag. Each contributor to this campaign has hand-written in their (RED) Moleskine notebook a personal response in fighting for an AIDS-free generation.
We joined guests as well as CEO of Moleskine Mark Cieslinski, COO of (RED) Zach Overton and Chef Sebastian Archambault who was responsible for some more than awesome mini desserts for the launch… Additionally, we got a surprise performance by singer| songwriter Catey Shaw who sang “Revolution” just a few feet away.
The campaign is additionally live online via oneREDday where more contributors including Kelly Bensimon, Nina Agdal, Tig Notaro, Charlotte Ronson, Prabal Gurung have their message on display .
“Moleskine and (RED) both believe in the power of creativity to help win the AIDS fight. I am very glad we have created a partnership that not only raises money, but also provides opportunities for creative minds raise awareness and inspire change. Every purchase will finance more life-saving medication and help move us closer to the goal of an AIDS Free Generation,”-Maria Sebregondi, VP Brand Equity and Communications at Moleskine.
Founded in 2006 by Bono and Bobby Shriver, and to date has generated more than $275 million for the Global Fund to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services. Moleskine x (RED) | oneREDday commentary + selects by Brigitte Segura.
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