LONGCHAMP fall campaign featuring Coco Rocha
When you mix the city that never sleeps with a fresh face, an exciting high energy combo forms. French luxury House, Longchamp, just gave us a view of their fall 2013 ad campaign featuring vibrant Coco Rocha (for the 4th season in a row!). Captured by Greg Kadel‘s edge behind the lens, the “Bigger than life” campaign truly comes alive.
Standing tall among New York skyscrapers, Rocha beautifully represents movement and energy in these shots. This campaign feels edgier and sexier, as the model towers over skyscrapers in a cigarette jumpsuit and high-heeled ankle boots from the Autumn 2013 collection. Looking rock glam fabulous carrying the Quadri tote, and the Longchamp 3D and Balzane bags are scorching hot in fuchsia and carmine. Check out some of the fierce backstage shots making the video with coco too.
Along with the print ad campaign, Longchamp will be releasing another film, also featuring the bubbly Rocha. Directed by SKINNY, it portrays the model engaged in a “dance off” with a handsome executive with choreography by Saleem Gauweloos. The print ad campaign will be released worldwide in August. Make sure to catch the film which will be unveiled at longchamp.com and social networks on September 10th. fdmLOVES LONGCHAMP autumn 2013 ad campaign selects by Brigitte Segura, written by Allison Ripa.
Photographer: Greg KADEL
Stylist: Leila SMARA
Model: Coco ROCHA
Hair: Gavin HARWIN
Artistic Director: Sophie DELAFONTAINE
Head Creative Director : Tho Van TRAN | Air Paris
Art Director | Choreographer: Salim GAUWLOOS
Photos courtesy of Longchamp