MARGIELA gives a special edition MESSAGE for world AIDS day Dec 1
MARGIELA Limited edition charity T-shirt launching Dec 1 for WORLD AIDs day December 1, 2010 in JAPANESE with a MESSAGE – brigitte segura. THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START
DIALOGUE is necessary
you can’t read this T from a distance… the message [in Japanese] is meant to encourage the wearer to explain to explain. A percentage of the sales benefits ‘AIDES’, a French organization dedicated to fight the HIV virus and take care of patients living with HIV/AIDS www.aides.org . Over the years, 170,000 T-shirts have been sold and brought a contribution of over 700,000 euros to ‘AIDES’.
DO your PART… action is still valid
Since 1994, Margiela has produced AIDS T-shirts in different colors with English text, and now the Maison has decided to have a yearly edition every time in a different language for the World AIDS day, starting with Japanese. Created in Paris, sold around the world, worn touching the heart, this limited edition charity AIDS T-shirt will be exclusively available in all Maison Martin Margiela stores…