Rick Owens always knows how to put on a show. For his Menswear spring 2014 collection, he amped up the theatrics with the help of Estonian metal/punk band Winny Puhh. Dangling from their feet upside down, these grizzly guys performed loud riffs as the models sauntered down the runway. Audience members were probably switching back and forth between the band and the clothes. It was sensory overload that gave quite the lasting impression.
Owens’ models (many with wild manes) look bad boy tough in the almost-all black assortment here. Patches of white leather on long tops and shoes are the only other colors. A lot of these pieces are, in fact, basics for menswear. The designer still made every look all his own. Things had a taste of sporty flair in the oversize basketball jerseys and futuristic sneakers (a new collaboration with Adidas.) These guys look like a group of punks deciding to form their own ball team. The zipper embellishments on outerwear are funky cool that even a more conservative buyer could appreciate. Commercial with still that dash of unique.
These looks are not only sellable, but wearable. Pieces in this line could be sold right now in any menswear department. The wild performance only added to the already rocking ambience. This designer wants you to not only love his looks, he wants you to be excited for them. And it’s safe to say this runway showing checked off all the Owens requirements. fdmLOVES RICK OWENS Menswear spring 2014 selects by Brigitte Segura, written by Allison Ripa.
Photos: Alessandro Lucioni, Details by Armando Grillo | IMAXTREE | Fashionwirepress