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CURATED LUXURY LIFESTYLE FASHION ART and WELLNESS magazine NYC curating good vibes by BRIGITTE SEGURA

Designer VICTOR de SOUZA opens new store EMANUEL in New York City

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Catching up: Designer VICTOR de SOUZA opens new store Emanuel in New York City! A lovely grand opening celebration with fashionable friends and VIPs at the fabulous EMANUEL. Featuring Fashion x Fragrance store located in midtown on 39th street. The EMANUEL store’s dynamic duo is Fashion Designer Victor de Souza and Fragrance Expert and Partner and Husband Dustin Lujan. The stunning bright new space just opened in midtown manhattan. Curated fashion, fragrance and a couture and bridal atelier. It was so fab!

Brigitte Segura and Victor De Souza attend Grand Opening of Emanuel New York at Emanuel New York PHOTO MICHAEL OSTUNI PMC
NEW YORK, NY – JUNE 4: Brigitte Segura and Victor De Souza attend Grand Opening of Emanuel New York at Emanuel New York, 329 W. 39th St. on June 4, 2025 in New York. (Photo by Michael Ostuni/PMC).

Designer VICTOR de SOUZA opens new store EMANUEL in New York City Story by Brigitte _Segura,fashiondailymag lifestyle editor. Photos: Michael Ostuni / PMc and Brigitte Segura.

ean Shafiroff and Victor De Souza attend Grand Opening of Emanuel New York at Emanuel New York, 329 W. 39th St. on June 4, 2025 in New York
NEW YORK, NY – JUNE 4: Jean Shafiroff and Victor De Souza attend Grand Opening of Emanuel New York at Emanuel New York, 329 W. 39th St. on June 4, 2025 in New York. (Photo by Michael Ostuni/PMC).
Dustin Lujan attends Grand Opening of Emanuel New York
NEW YORK, NY – JUNE 4: Dustin Lujan attends Grand Opening of Emanuel New York at Emanuel New York. June 4, 2025 in New York. (Photo by Michael Ostuni/PMC).

So many people at the Store Opening!

The stunning space for the opening gathered the VIPs, fashion people, couture clients and fragrance lovers. The guest list including the likes of Philanthropist Jean Shafiroff, who recently wore one of Victor’s couture gowns to the Botanical Gardens Conservatory Gala this year. More fashionable people joining Victor de Souza and Dustin Lujan at Emanuel included male model Alex Lundqvist. VIPs and friends Brigitte Segura, Neil Saltzman, Marsin Mogielski, Jean Stone, Diana Bocsha, Laurel Marcus, and Dianne Brill.

Grand Opening of Emanuel New York
NEW YORK, NY – JUNE 4: Atmosphere at Grand Opening of Emanuel New York.

More people!

The party was a fab affair with some of Emanuel’s friends in attendance, including notable figures like Veronique Gabbi, Diane Brill, Kasia Polawska, Niles Ramadhin, Heather Kristy, Ez de la Rosa, Iris Zimmerman, Tatyana Petrakov, Sofia Petrakov, and Patricia Parenti. Stylish influencers, designers, and fashion icons brought their vibrant energy to the celebration, showing their support and admiration for Emanuel’s latest endeavors.

The smiles kept coming with fashion insiders Daniel Quintanilla, Joshua Kokeny, Ellyn Harris, Mykel C Smith, and many others who made the event unforgettable. The evening was filled with laughter, cheers, and a deep sense of community within the fashion world.

Stay tuned for more behind-the-scenes moments and exclusive content on social media! Check out our photo gallery, Instagram Reels, and posts from @brigitte_segura, @victordesouza, @emanuel_nyc, @fashiondailymag, and @dustinlujan for more updates and highlights from this fabulous night.

ean Shafiroff and Victor De Souza attend Grand Opening of Emanuel New York at Emanuel New York, 329 W. 39th St. on June 4, 2025 in New York
Victor De Souza, Soneca Guadara and Dustin Lujan attend Grand Opening of Emanuel New York at Emanuel New York, 329 W. 39th St. on June 4, 2025 in New York
Dustin Lujan attends Grand Opening of Emanuel New York

The atmosphere was filled with wonderful and rare fragrances curated by Dustin Lujan. There were new Ready to Wear items and Couture pieces on view created by the beloved Victor de Souza. Some VIP guests got a tour of the atelier behind the scenes to see fabulous pieces of current and historic pieces from collections on view. Some got photographed at the studio space. Here’s a peek of the fabulous evening cheering this creative collab in the heart of the fashion district New York.

NEW YORK, NY – JUNE 4: Victoria Ade attends Grand Opening of Emanuel New York at Emanuel New York, 329 W. 39th St. on June 4, 2025 in New York. (Photo by Michael Ostuni/PMC).

Designer VICTOR de SOUZA opens new store EMANUEL in New York City. Story by Brigitte _Segura,fashiondailymag lifestyle editor. Photos: Michael Ostuni / PMc and Brigitte Segura.

photos: Michael Ostuni /PMC – Getty Images and Brigitte Segura. Video: Brigitte_Segura @FashionDailyMag. get in touch!

follow us: @brigitte_segura @victordesouza @emanuel_newyork @fashiondailymag @dustinlujan.

more pics of Brigitte Segura at Victor de Souza’s store opening with Jean Shafiroff and friends Marsin and Josh by HidekiAono.