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MIU MIU views the POWDER ROOM on FDM

MIU MIU views the POWDER ROOM on FDM

REFLECTIONS of a POWDER room: MIU MIU brings a FEMME view in MIRRORS, evoking more SPRING for a girl’s mind…brigitte segura

THE MIU MIU WOMEN’S TALES: Miu Miupresents a series of compelling short films directed by international female filmmakers. “The Powder Room”  by Zoe Cassavetes an enchanting short film, a ‘feminine love affair’ with Miu Miu featuring Audrey Marnay, and models Caroline de Maigret, Line Gost and Sophie Vlaming set in London’s Claridges hotel.  The piece takes us into an ultra-feminine environment  where gestures between women are traded in a ritual of opulent beauty. In this world Cassavetes uses the romantic codes of the powder room to mirror the beauty and luxury of the miu miu universe.

The Powder Room”  by Zoe Cassavetes “I love the idea of a powder room, the ritual which takes place within them is very important for women,” explains Cassavetes. “There’s something special about preparing yourself, a moment before the action takes place. I love the sense of intimacy. It’s a place away from men, where you can check out other women, and reglamorize yourself ready to face the world again.” Cassavetes brings her eye for capturing the essence of femininity to the film, which layers multiple close ups of subtle glances and abstract details to create a mysterious narrative mosaic. “The story is about women and their private moments”, says Cassavetes, “so it’s allowed to be free and dreamy… the dreamy part was the most fun. And the glamour.”  Audrey Marnay stars as a captivating femme fatale who plays provocativelywithin the private and reflective environment of the powder room. When other glamorous girls played by models Caroline de Maigret, Line Gost and Sophie Vlaming enter, the powerful unspoken codes of the powder room are unfold within a sensual dream-like tale beginning late january 2011 www.fashiondailymag.com


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