catching up: J.Lindeberg | Peter Lindbergh launch NYFW

SWEDEN from ABOVE:  the J.Lindeberg brand has been through some changes since first starting 1996, when founder Johan Lindeberg,  [former  director at Diesel] established the label.  Ten years later, the company is making  a big splash in the U.S. again, sans Lindeberg… During the presentation held at Pier 59 celebrating J. LINDEBERG spring 2013 collection and PETER LINDBERGH book launch overlooking the Hudson,   FDM Editor-In-Chief Brigitte Segura spoke with the brand’s chief publicist,  Nicks Ericsson who gives us some insight about the past and the outlook ahead. 

“Efforts for the brand have been repositioned.” according to Ericsson, “the people who come after Johan [lindeberg] have had a background in sports. Stefan Engström, the current CEO was the founder of a big Scandinavian ski brand.”  He went on to say, “beautiful suiting, tailoring is what we do best, mixing that with technical fabrications.  Things like waterproofing and water resistance, even with wool.  Johan left the company about five years ago, I left with him actually, and we consulted together consultancy for a while,” he said.   They worked on Justin Timbelake’s William Rast collection together before splitting off, [Nicks] came back to J.Lindeberg brand and JOHAN Lindeberg started BlK DNM.

 Segura inquired what made the J. LINDEBERG brand stand out, getting a reply with a personal touch, “It’s more about the silhouette for me, what I love about fashion personally, that’s what attracted me to J.Lindeberg, because it’s a very modern silhouette but it’s very wearable,” he said. The collection was entitled ‘Sweden from Above’ infusing a bit of an outdoorsy vibe turned citified moto in colors ranging from forest green to bright oranges and a more neutral sand.  But the CHIC collection on view was far from mountain climbing gear, as being surrounded by enormous LINDBERGH imagery from the ad campaign in black and white romanticized the vibe.

The evening also celebrated the launch of a limited edition black and white image filled book by notable fashion photographer Peter Lindbergh, the man responsible for the well-known Vogue cover (January 1990) that featured Linda Evangelista, Naomi Campbell, Tatjana Patitz, Cindy Crawford, and Christy Turlington. The book captured the collection beautifully, as if the models were just stylishly clad people that took to the streets of New York.

He disclosed, “this is the first time we are making a big splash in the U.S. again; we’ve been focusing the last three years in Scandinavia. Even so our stores have been doing better and better every year because there is a loyal following.” 

When asked his thoughts on the future were Ericsson said,  they plan to open more retail stores in addition to the current three.  Plans in work to open an additional three or four in the next two years.  “We are looking at another store on Bleecker Street, we’re looking uptown, and also in San Francisco. We’re now starting to talk to the consumer- you can find our new ad campaign in GQ.”  J.Lindeberg fans- brace yourselves… and we are also excited to see more Womenswear to go with the great menswear!  J. Lindeberg spring 2013 NYFW  Interview by Brigitte Segura. Written by Sarah A. Freiseis. here’s a sneak peek from our Instagram photos, fdm selection to come!