Well, Miss Spears is back for another round with Candie’s…
Iconix Brand Group, Inc. (NASDAQ: ICON) announced today [Jan 19, 2010] that it has renewed its exclusive partnership with international icon, Britney Spears for its Candie’s brand. Spears will appear in the Candie’s only at Kohl’s marketing campaigns throughout 2010.
After a successful partnership with Britney in 2009… ‘we wanted to keep the momentum going and offer our Candie’s customers new, exciting campaigns with Britney in 2010. Britney has embraced the brand, and we know her fans worldwide will love what we have coming next…’
well with all the HOO-HAH, Britney IS marketable after all… “The Circus Starring Britney Spears” tour, which Candie’s and Kohl’s were associate sponsors. started in Britney’s home state of Louisiana in March 2009 and was the # 4 highest grossing tour of the year bringing in a total of $83 million.