SPORTMAX | CARTE BLANCHE collab by AMBRA MEDDA
Imagine the structure of ‘una corona’ the emblem of a traditional monarchy, the evanescent jewels, gold, feathers, all forming an exquisite collaboration of regalness; every piece has equal significance to the crown as an entirety. An allegory, the crown exemplifies the recent collaboration between a group of artistically ingenuous designers and artisans that have recently completed Sportmax’s fourth chapter of innovated fashion. The Sportmax (MaxMara) collection was dubbed Carte Blanche, (French for blank paper) allowing the artists’ creative expression in development.
At the base of this culturally-affluent collaboration stands Sportmax, rooted off the MaxMara family as an eccentrically youthful collection, and distinguishable from its traditional ancestor, incorporating coming of age designs with everlasting glamour and femininity. To help excite the fourth chapter of “Carte Blanche” is co-founder of Design Miami, Ambra Medda, a woman who’s high-profile design fairs have become World-Wide phenomenons’ sweeping as a sensational exposé of limited-edition artistry that showcases the culturally stimulating designs of a various artists. One of her contributions to “Carte Blanche” was her discovery of Ying Wu: the artist who’s visually alluring illustrations were projected upon the various accessories and ensembles in the collection. Medda stumbled upon Yin Wu’s artwork at a show presented by the students at the Royal College of Art in London.
“I came across a room where Ying had her small installation. I was truly taken back by her work and her visually vocabulary. It felt fresh, powerful and beautiful,” said Medda. “Ying’s work primarily deals with the fact that the world we live in is constantly changing and that most importantly there will be grave consequences to our planet if we continue to avoid our responsibilities toward the environment…The designs are extremely joyful and colorful, even playful with funny imaginary animals and objects from the future mixed with relics from the past. The work is somewhat deceiving given that it is highly decorative, yet if you look closer you start to realize that there is a whole other dimension that brings you back to a starker reality.”
Ying’s broad artistic vocabulary awed the collaboration panel. The result: a 1,000-piece numbered limited edition Carte Blanche collection, that shines a light on the social and environmental issues we face in the 21st century though brilliantly hypnotic graphics. FDM Loves! Written by Julia Paulescu.