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So California Girls: missguided

So California Girls: missguided

The UK based online retailer, Missguided has set foot on American soil. For the company’s Spring|Summer 2013 Ad Campaign a three part approach upped the ante with each unveiling. The latest edition “She’s So California” marks the release of their summertime wardrobe.Inspired by one of the world’s biggest music festivals known for attracting the beautiful and free crowd, Missguided recently celebrated the US Launch at the Hard Rock Music Lounge during this year’s Coachella Music Festival.

MISSGUIDED SPRING 2013 FashionDailyMag

Complimented with stylishly clad attendees, the event proved the perfect choice for showcasing carefree and cool clothes for the season of fun in the sun that lies ahead. Think throwbacks made for modern rock-n-roll with acid wash denim plus bikinis layered with oversized tees. Special touches with leather cutouts or cutwork dresses were fresh, and techno tribal prints added even more wild to the look. The fabulously funky fashions are finished with high tops or topped by a baseball cap for street cred. A whole lotta love for the boho chic reinvented for an updated version of easy breezy attitude. fdmLOVES Missguided UK California Girls selects Brigitte Segura, written by Sarah A. Freiseis.

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