Rita Ora is new face of material girl

It’s official: Rita Ora has been cast as the new global face of Madonna and daughter Lola’s junior lifestyle brand, Material Girl! The internationally renowned singer was selected for her confidence and unique sense of style. Passing the torch means exciting things are developing for everyone involved.

The collection is trendy and bold, and Rita Ora fits the bill perfectly. On stage or off, in photos or on the street, people are just drawn to her. Though Georgia May Jagger did an amazing job of representing the brand, the job couldn’t have been passed off to a better person.The brand is available exclusively in Macy’s. If you’re just as excited as us for the Fall 2013 advertising campaign to come out, it will be unveiled in July. Watch out world, Rita Ora’s coming in just one month! By Brittany George.