Raf Simons x Fred Perry collab

A fresh batch of every day classics for the guy.  Fred Perry presents “Collage”,  the 8th apparel collection Raf Simons X Fred Perry.  To celebrate, an exclusive installation at 10 Corso Como Gallery Shop will feature Pierre Debusschere’s film previewing the collection at Dover Street Market. Traditional menswear patterns come in electric colours  for spring | summer 2013.  The understandable wearables in the menswear collab include checks, pied de poule, floral prints and camos in contrast colors. LOVE! just in time to gift.  Here’s a peek

‘Collage’ – SS13 offers a very controlled and pure do-it-yourself attitude. The collection shows a juxtaposition of very different materials, prints and colours, therefore giving the wearer a possibility to combine the garments in different ways’.- Raf Simons

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Raf Simons x Fred Perry  collage on show and available starting May 16th at 10 Corso Como, 20154 Milano.

Belgian director, photographer and curator Pierre Debusschere utilizes innovative technologies to create high impact visuals. In 2009, he founded 254FOREST, a visionary creative studio working in the realms of film, art, photography and music. Debusschere has created striking campaign films for Lane Crawford, Fred Perry and Raf Simons, where he was appointed online art director in 2009. He currently curates Simons’ online content and has taken the lead on their brand development. In 2010 Debusschere had a solo film exhibition at Colette; most recently he directed a film for the Council of Fashion Designers of America.

photos: 10 Corso Como.