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PLANS UNVEILED FOR FIRST SEASON OF MERCEDES-BENZ FASHION WEEK AT LINCOLN CENTER

PLANS UNVEILED FOR FIRST SEASON OF MERCEDES-BENZ FASHION WEEK AT LINCOLN CENTER

FDM-RED-GIRL FDM is fashiondailymag.com by brigitte segura PLANS UNVEILED FOR MERCEDES BENZ LINCOLN CENTER

Catching up on the New York runway:IMG + CFDA announces PLANS for its 1st season of Mercedes-Benz FashionWeek at Lincoln Center’s Damrosch Park SEPTEMBER 9-16,  2010…we are  LOOKING FORWARD to some NEW adds,  here’s the scoop on the VENUEs:brigitte segura

PLANS UNVEILED FOR FIRST SEASON OF MERCEDES-BENZ FASHION WEEK AT  LINCOLN CENTER

the THEATRE is the former TENT houses about 1k fashionables

the STAGE [the old PROMENADE]  holds about 740

the STUDIO replaces the SALON [ fits about 400]

+ the new BOX holds a COZY 125 fashionistas [and hopefully their bags TOO]…

we can’t wait to see the COURTYARD, it sounds stunning!

a glass-walled outdoor garden for informal presentations… MERCEDES-BENZis ON-board and has renewed a 3-year agreement with IMG, remaining official title sponsor for FASHION WEEK New York…

additionally, IMG announced they are ‘modernizing production capabilities’ for the designers, upgrading to more advanced digital services, and working with the CITY for BETTER accessibility for attendees through transportation! [we’re hoping the busdrivers are trained better to handle traffic and FASHIONISTAs…]

kidding aside, FASHION is a SERIOUS business for New YORK:

‘Each year, the 232,000 attendees at Fashion Weeks generate new economic activity for New York City businesses, accounting for more than $466 million in direct visitor spending and contributing to $1.6 billion in annual tax revenue to the City’s fashion industry. For the businesses surrounding Lincoln Center specifically – the restaurants, hotels, and retailers – as well as the thousands of caterers, security, and service workers staffing the shows, relocating Mercedes-Benz Fashion Week will result in economic benefits. More than $40 million annually is spent at local restaurants; nearly $30 million on taxis, Town Cars, and public transportation; and an additional $56 million at area hotels.   ‘The City, working with IMG Fashion and Lincoln Center, has embarked on a coordinated effort to ensure Mercedes-Benz Fashion Week takes place in an efficient and organized manner. Led by the Citywide Event Coordination and Management Office, City agencies together with the Mayor’s Community Assistance Unit, and New York City Economic Development Corporation (NYCEDC)  – are coordinating issues related to pedestrian access, ancillary parking, community resources, traffic flow, and opportunities for local businesses’.

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