PERFECT CARDIGAN by Costello Tagliapietra Tumblr launch
Forward thinking! Designers Jeffrey Costello + Robert Tagliapietra have officially relaunched their website on a new platform! Going for a more interactive consumer experience, they decided to move their site + Ecommerce to Tumblr (our favorite social) as their selling platform. For the occasion, the Duo introduced their unisex Perfect Cardigan campaign shot by Michael Beauplet which captures NYC notables including DJ Mia Moretti, Julie Lee (Head Librarian of MET Costume Institute) and Valentine Uhovski, known as Tumblr’s “evangelist.”
With the help of DTE Studio and Blkdot, Costello Tagliapietra’s website allows for their followers to like, reblog (share) and buy directly via Tumblr. In the age of social media, what better way to sell clothes than through a blog? We’re stoked. The Costello Tagliapietra Unisex Perfect Cardigan was created with versatility in mind, going from work to evening, and definitely a share-able item with your guy or gal. love it!
“Our cardigans act as our security blankets and when our friends borrow them off our backs to throw over a dress at the end of an evening, we love how they too feel the same. We love the concept of the perfect cardigan, one that is genderless and meaningful for different situations- casual and elegant, easy yet beautiful.” – Costello Tagliapietra
Costello Tagliapietra, known for their fantastic wearable dresses, is one of the the first NYC designer labels to make this bold move. Adding GIFs + editorial imagery to their posts, it’s a new attractive day for Ecommerce. The purchases are made using a Tumblr specific commerce software through Blkdot called Stripe. This software contains a suite of APIs (application programming interface) that deal with upwards of a billion dollars in transactions annually.
The posts can be reblogged and still retain purchasing functionality- By clicking on any of the posts you are redirected to the featured cardigan and then able to purchase away. Yay! fdmLOVES The CARDIGAN by Costello Tagliapietra Tumblr launch commentary + selects by Brigitte Segura, written by Bianca Scherrei. here’s a peek, more pics to come!
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