MEISSEN Couture launch
Luxury group MEISSEN ITALIA has just announced a new fashionable brand, with the official launch of MEISSEN Couture taking place during Milan Fashion Week in September. Two annual collections will be presented comprising of evening, cocktail and wedding dresses. The design house has named Frida Weyer, a young German designer, in the senior creative position to lead the label. Here’s a sneak peak at what’s to come.
“The essence of the brand MEISSEN is not fashion but art. For this reason, the focus of the Group for the couture will be the use of the best materials combined with high artiginality and creativity.” said Christian Kurtzke, CEO of MEISSEN and strategist of the Group. “The creations of Frida Weyer, we have observed in recent years, are perfectly in line with the ideas of the brand.”
about MEISSEN: With this latest endeavor, the retail arm of the manufacturer of the same shows no signs of slowing down. After 300 plus years in the industry, the name continues to grow with every season and find repeated success with style. The New MEISSEN couture launch is an extension of the parent company, and past history will play a major role in creating this luxury brand future. MEISSEN Couture launch written by Sarah A. Freiseis.