sweet on MARNI fragrance
Marni has mesmerized us once again with a sweet and seductive scent. Raquel Zimmermann as the front-running face of the fragrance easily portrays the brand’s quirky, since photographer Nick Knight lets her beauty shine through. With notes of femininity relating to rose oil and an underlying toughness thanks to the moments of wood coming through, then Marni shows you can be both hard and soft, without compromising on style. The minimalistic design is referenced from an antique bottle, while the tan relates to the touches of the hue on the runway.
Continuing the brand’s scents into cyberspace led to the creation of Marnifragrance.com. Combining forces with Milan Studio Rise:on, Marni designer Consuelo Castiglioni, and Marni_Lab resulted in the online expression of the scent. From a carillon music sheet shaping the Marni story to the simplistic webpage providing a visual representation of the sweet scents, Marni has made classics a modern quirky once again. Written by Mary Anderson.