Surreal and imaginary: A fairy-tale vision by Annie Liebovitz capturing Artist Liu Bolin in a performance for the Moncler the spring summer 2017 campaign. Images are transformed into a chameleon-like camouflage, with silhouettes set against the backdrop and the green landscape of Central Park.
Chinese artist Liu Bolin, “master of the impossible and the invisible,” is known for his allusive art in which only the silhouette of his body is visible against backdrops.
Moncler’s Doudoune Legère snowsuit was created in celebration of the artist and can be viewed in each shot the new campaign. Each snowsuit is decorated by Liu Bolin to achieve an illusory effect in perfect continuity with the forest scene, or the inside of the bookshop, which set the respective backdrops for the shots.
Liu Bolin, born in Shandong in 1973 and based in Beijing, is known within the Art world as the “Invisible Man” – a Chinese artist who shot to fame with a series of self-portraits focused on fusion and the dissolving of the body into a surrounding area, whilst also managing to identify itself within the environment containing it.
LIU BOLIN by ANNIE LEIBOVITZ for MONCLER.