LARA STONE glamour for CALVIN KLEIN EUPHORIA by Mert Alas & Marcus Piggott

sneak peek: a new worldwide campaign for euphoria Calvin Klein featuring supermodel Lara Stone- a modern interpretation of glamour and sensuality. Bringing to life the sophisticated femininity of the brand, the campaign was shot by Mert Alas & Marcus Piggott, and will break globally in October 2012 issues.

The bold imagery infuses a vibrant freshness with a new red and fuchsia color palette – perfect for the wintery days ahead. The print and TV campaigns were both directed by Fabien Baron of Baron + Baron in conjunction with Calvin Klein, Inc.’s in-house creative studio, CRK Advertising, New York City.

more info: ranked as the #1 female fashion model in the world by the industry website Models.com, LARA is currently the face of Calvin Klein’s branded global advertising campaigns for Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans. She is also featured in the campaign for ck one shock fragrance, and most recently, the new ck one color cosmetics campaign. busy girl!!!

photos: LARA STONE by renowned photographers Mert & Marcus, courtesy of Calvin Klein.