MEN to BOYS: JOHN VARVATOS usa LAUNCH
DRESSED to impress: VARVATOS usa gets a big star for a young-er generation of boys 4-14. How handsome the little hams can look, tuxed and all. Keeping the tradition of of downtown edgy rock ‘n’ roll. Accessorized with Tees and sneaks for comfort, keeping the cool dude image pretty awesome..
designer John Varvatos shares: “It really is the next logical step, kids express themselves through their style just like adults do, and I think there’s a whole bunch of young guys out there who are connected to music and relate to my aesthetic.”
Like the grown-ups, the line offers 2 piece suiting, cords, and cotton velvet dressed up tux looks to sport the cool looks over the Tees. The full collection includes cotton dress shirts and ties with peace sign and fleur-de-lys motifs that mom would approve of. Of course, there are enough boy-friendly hoodies, henleys and Ts to keep ‘em happy + shopping cool. Just in time for young bucks to line up their new back-to-school looks, the line is offered at JV stores, and JohnVarvatos.com. Written by Brigitte Segura.
About John Varvatos:
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos men’s lifestyle brand includes accessories, eyewear, fragrance, as well as the younger [edgier] John Varvatos USA Collection and now Boys line, PLUS Converse by John Varvatos. RECOGNIZED three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US—including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s—and online, as well as in better department stores throughout the world.