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Jerri Moore spring 2013

Jerri Moore spring 2013

The Jerri Moore ss13 collection was a shout-out from the classic screen sirens to the Southern Belles.  Ready-to-wear is her new playground, as she took drama silhouettes into daytime looks (so you style seekers don’t have to wait till nightfall to standout).  Forming softly-draped structures, our favorite dresses and jackets were made a distressed-metallic coated silk that looked like worn leather, with simple necklines designed to show off  ‘the jewels’.

Jerri Moore SS 2013 Fashion Houston 2012 fashiondailymag look 1

 

Jerri shares with us at Fashion Houston 2012: “I just really wanted to keep it fresh and modern, even with the make-up. I wanted to create a dress that you will still wear and love ten years from now.  I pay close attention to keeping clean lines around the neck that pop with heightened accessories. That’s what women who buy my looks are searching for:  something that can showcase their high-end jewels… and yes, Houston women love their jewelry too..”

The collection crossed color and texture barriers without hesitation, with a see-thru button-down trailing into a floor-sweeping train.   An ode to 80’s cheetah print appeared here and there for JM’s global glamour girl for spring 2013.  “My favorite part of the collection is choosing the fabrics. It goes two ways: Sometimes I pick the fabric and know exactly what the dress should look like while other times it’s reverse.”

We caught up backstage with Neal Hamil, creative director of Fashion Houston, who shared with us: “Jerri Moore really knows how to be alluring and I think her clothes are extremely appealing.”

Jerri Moore SS 2013 Fashion Houston 2012 fashiondailymag finale look

After starting designing gowns for herself, catching the eye of socialites and party-goers, Jerri was inspired her to kick off her own brand, and debuted at Fashion Houston 2011 as “Emerging Designer.”  Taking a closer look at the collection and touching the pieces, we were dazzled by Moore’s sophisticated understanding of fabrications in union with flattering silhouettes.   A detail that many new designers miss in the excitement of “putting on a show.” This lady knows what a woman wants to wear, and what she wants to display… and that’s a winning start. Commentary: Brigitte Segura.  Written by Mary Anderson. Photos: Jay Marroquin.

ABOUT Jerri Moore:  Her love of the classic cinema stars is no coincidence- this prospering designer has 15+ years in the filmmaking and acting industry.  Merging her two passions has led to great success, since she  has won the AMA (American Marketing Association) and the Addy (American Advertising Federation Award) for her Jerri Moore Collection launch video.  As an Independent Film Producer,  she is submitting her film Ass Backwards with Alicia Silverstone, Casey Wilson, and June Raphael to the 2013 Sundance Film Festival, alongside Producer Heather Rae.  

She has also captured the attention of Houstonians with her dedication to the community.  Moore is a member of Houston’s Council on Alcohol and Drugs, Crossroads, Silver Circle Member of the Dream Foundation, and The Greater Houston Partnership Fashion Task Force.  

 

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