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James Franco face of Gucci Made to Measure fragrance

James Franco face of Gucci Made to Measure fragrance

Gucci Parfums just revealed its new fragrance for men, Gucci Made to Measure.   The announcement was made at a private cocktail in Milan, naming James Franco as the face of the new fragrance. The new TV advertising campaign and behind the scenes commercial was directed by Nicolas Winding Refn.  

The print ad campaign was shot by fashion photographers Mert Alas and Marcus Piggott, featuring Franco in of course,  a Gucci tuxedo.

james franco for gucci on fashiondailymag

Gucci Made to Measure will launch in August 2013 in Macy’s and other department stores September 2013. The commercial will be revealed online on August 21, 2013. Here’s a looksy at Franco till we see some more..

ph courtesy of Gucci.

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