H&M x MAISON MARTIN MARGIELA for fall 2012

Belgian designer lovers, brace yourselves… we can’t wait for this amazing collab either. H&M recently announced the launch, and now that it’s mid-summer and we’re thinking about fall, November 15th doesn’t seem so far away.. The exclusive designer collection will feature garments and accessories for men and women that evoke a unique sense of style with looks outside the norm. Maison Martin Margiela, known for reinventing , modifying and desconstructed shapes, changes the classic notion of fashion. what’s not to love.

“Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration, which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment.” – [Margareta van den Bosch, creative advisor at H&M]

These affordable pieces of luxury will be sold around 230 H&M stores worldwide. we’re counting the days! commentary: brigitte segura, written by darby radcliff. check out the video below too.

ABOUT MAISON MARTIN MARGIELA:  Though Martin Margiela was one of the original [Belgian] Antwerp 6,  the ‘French’ fashion house  has always followed its own path, often outside the conventional fashion framework. MAISON MARTIN MARGIELA believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity. Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.With all its processes, the focus of MAISON MARTIN MARGIELA has always been on the final product, making the work of the house that of a true living Maison.