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HALSTON HERITAGE

HALSTON HERITAGE

Coming full circle on the NYC fashion map, the first ever HALSTON HERITAGE store recently opened on Madison Avenue (and 83rd). Founder Roy Halston Frowick opened his first store on the notorious street in 1968, and now the iconic brand has a two-story 4,400 square-foot location in NYC.

“With the opening of the first HALSTON HERITAGE store, our flagship on Madison Avenue,  we are kicking off a new era for the brand …” Chairman and Chief Executive Officer Ben Malka shares..

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HALSTON HERITAGE mixes the legacy of label’s classic style with a modern take from a new. By capturing the chic elegance of yesteryear fused with a fresh sophistication, the luxury label offers a full array of ensembles and accessories from ready-to-wear, to evening gowns, to handbags, belts and more designed with today’s lady of luxury in mind. Frowick’s minimalistic style is mirrored in the retail space itself as well as the original ‘H’ logo, and the renowned floating staircase from his Manhattan apartment has been recreated for function as a shoe display while mannequins are posed in theatrical positions associated with the name. Halston Heritage written by Sarah A. Freiseis.

For more info: www.halston.com.

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