G-SHOCK 30th celebration featuring eminem
There’s some brand new and improved dazzlers to feature on your wrists. Celebs (and our editor!) flocked to the very special Casio G-SHOCK 30th anniversary press conference last week, which revealed three new timepieces in style. Special guest speakers included supermodel Jessica Stam, actor James Marsden, and G-SHOCK spokesperson, Brook Lopez. Even rapping superstar, Eminem, provided an hour-long performance of his greatest hits at the end of the night. Exciting new styles mixed in with a night full of endless entertainment…this was the midsummer NYC event.
The 3 new models revealed were the M-TG, Rangeman and GDX6900. The iconic 6900 was given a slight tweaking, growing in size and revamped with G-SHOCK‘s latest performance technologies. The Rangeman, a military inspired watch, is perfect for all types of elements, and able to withstand just about anything… a match made in heaven for first response professionals. The Baby-G, a femininely chic style, was given an even more female-approved upgrade. Other models were also given upgrades, including the 2nd generation Bluetooth model, the G-Aviation style, the lightening yellow looks and so many more. The most highly anticipated reveal of the night was the luxury metal twisted MT-G collection that is absolutely stunning. This new line is quite the game changer for the company, positioning themselves in a more luxurious playing field with gorgeous active lifestyle-friendly wrist candy.
After the high-energy press conference, guests including Rebecca Minkoff, Chris Meloni, Tiki Barber, Rosie Perez, and Adam Driver all attended the event. Yelawolf performed the opening act to get the vibe started and Eminem brought the house down to finish the night. A pretty spectacular time combining the best of wristwear and music. G-SHOCK 30th celebration featuring eminem written by Allison Ripa.
Photos: Nannette Leigh for FashionDailyMag.