FRENCH CONNECTION by RANKIN
Some visual eye candy for this hot day! RANKIN takes the FRENCH CONNECTION fall 2013 to another level. The ‘From Sketch to Store’ campaign combines fashion + photography + art with a cheeky twist for fall 2013. The campaign reveals the brand’s first shoot in black and white, maintaining French Connection’s irreverent sense of humour.
After photographing the models in the natural form, Rankin’s images were overlaid with the sketched designs by Jo Bird to finally reveal the models wearing the actual garments, with an artistic touch. His London in-house creative content agency – The Full Service came up with the fun concept bringing a sense of relaxed ease and naturalness to the shoot.
“As our first 360 degree fashion campaign as an agency, The Full Service was incredibly excited when French Connection approached us to realise their AW13 campaign. I’ve always admired the brand for striving to push boundaries, and for their fearless approach to captivating campaign concepts.” -Rankin, The Full Service.
“Working with Rankin and The Full Service was a seamless experience. It was refreshing to work with an agency so enthused on driving a collaborative process with a brand and other creatives from their network. Offering an exciting approach, really telling the story of the French Connection brand, and the campaign captures this element of the business.” -Jennifer Roebuck, FC
FRENCH CONNECTION by RANKIN commentary by Brigitte Segura. Check out the cute video here.
models: Milou, Georgia and Harvey
Illustrations: Jo Bird | Jelly London.
photos: Rankin for French Connection